So, you’ve had your books made into audiobooks using ACX. (You haven’t? Then you should read Part I:Tips for Turning Your Novel into an Audiobook Using ACX and learn why and how.) Now what? How do you market your audiobooks(s)?
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Update Your Links
Commonsense, right? But sometimes we forget to do the obvious. Wherever you list your books, particularly your website, make sure your audiobook cover(s) and links (to Audible, Amazon, and iTunes) are included.
Dedicate an entire page of your website to your audiobooks with summaries, sales links, and samples. (see below)
Tip: Include an audio sample so that listeners can hear what the audiobook sounds like. You can embed or share samples, such as the 5-minute retail sample created by your producer/narrator, using SoundCloud. Simply create an account (for free) and upload. It looks like this:
Upload the sample to YouTube, accompanied by video or a static image of your audiobook cover.
Tips for marketing your audiobook. #audiobooks Share on XIncrease Your Exposure
Tip: When posting about your book on social media or speaking in interviews, be sure to mention the availability of your audiobook along with the traditional and e-book formats.
Tip: Give away review copies. ACX will provide you (and the narrator/producer) with 25 US codes and 25 UK codes redeemable for your audiobook, upon request. Use these codes to increase listeners and gain reviews. You can also use them as contest prizes.
Tip: Plenty of Facebook groups exist for you to share your free audio codes. Look for groups that are interactive, not spammy. A word of caution: Most groups operate on the honor system. You may offer your code with the expectation (and agreement) that the recipient will download, listen, and review your audiobook. Be prepared for those who may take your code and download a book of their choosing, never to be heard from again.
Because I’ve been burned too many times in giving away codes, I recommend using Audiobook Boom. For $10.00, you can list your audiobook by genre for publication in their weekly email newsletter. (Think Bookbub, but for audiobooks.) Subscribers may then request a code for your book. Audiobook Boom notifies you of the requests, providing you with a spreadsheet that includes listener profiles. You choose to whom you’d like to send a download code based on their listening habits; no obligation.
Or, try listing your book(s) with the Solid Gold Reviewer Program at Audiobook Jukebox. Potential reviewers can select your audiobook for review and request a review code from Audible.
You could also try running an ad with AudaVoxx, an audiobook marketing site. (Note: AudaVoxx terminated service at the end of 2018.)
Tip: If your book is a romance , consider adding it to the Audible Romance Package. You can choose to enroll your completed book from your ACX dashboard. The program operates in a manner similar to Kindle Unlimited. For a monthly subscription fee, users have access to a wide variety of titles, including sweet romances (i.e., no graphic sexual content).
Tip: Make sure your book is Whispersync ready. Using Whispersync, if a reader owns both the e-book and audiobook versions of a book, they can bounce between the two, never losing their place. Amazon often offers the audiobook version of a book at reduced price when the Kindle version is purchased (even at a sale price).
Helpful Links
- How I Promote My Audiobooks to Skyrocket Sales
- I Made an ACX Audiobook – Now What Do I Do?
- A New Way to Promote Your Audiobook: Audible’s “Clips” (This article promotes Audible’s clip-sharing, which debuted in 2016. While you can still create clips in the Audible iOS app, there is no longer a way to share them with other users.)
Do you have any tips for marketing any audiobook?
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